Top 5 Trends Shaping Accounting’s Future
What trends will have the biggest impact on accounting firms and their clients over the next five years? How well-prepared are accountants to take advantage of these trends? These two questions were the focus of a new report released on Monday by Wolters Kluwer, CCH, a global provider of tax, accounting, and audit information, software, and services.

The Inefficiency of Accounting Firm Talent Management
Accounting firms are desperate for new talent and desperate to retain this talent, but these same accounting firms continue to retain old practices that are unsustainable in today’s changing workforce.

FEATURE: Above the crowd
From managing flexible working and shared parental leave through to employee engagement and staff retention, Scott Beagrie investigates the latest trends in workforce management systems

What Do Your Business Clients Want?
This article focuses on two key questions that were posed only to those survey participants who were currently using the services of a CPA: What factors played a role in your decision to leave your former CPA? What types of services would you like to receive from your CPA?

The Four Faces of Business Developers in CPA Firms
When it comes to business development, there is no one-size-fits-all approach. Each individual within each firm possesses individual skill sets and comfort levels. If firms look at the pool of talent and divide their employees based on skills, they will be more likely to succeed in creating a true marketing and business development culture.

Five accounting marketing trends for 2015
The start of a new year always holds lots of possibilities. This year, we asked a handful of people what they think the top trends will be for accounting marketing. Here is what you should be watching and exploring in 2015:

Art of Accounting: Things Change
Innovation requires change, and many of us resist or are reluctant to change. But hopefully not me. I continually look for what’s new that can be adapted to what I am doing. Sometimes it’s hard to keep up and it seems it is getting harder and harder.

How to Build Your Practice with Outsourced Payroll
Many accountants struggle with payroll, either because they have too much of it or they don't want to do any of it. Either way, they are at odds with the needs of their business clients. Most clients are looking for a one-stop accounting solution and will look elsewhere if you can't assist them with timely and accurate payroll.

Art of Accounting: High Fees Should Be a Client’s Goal
Accountants’ fees are usually insignificant compared to the value we bring to the client and to the benefits in making our clients financially secure.

Art of Accounting: I Lost a Client to an Accounting Firm with Cheaper Fees
I have never been the lowest-priced accountant, but neither was I the highest. Sometimes prices charged are subject to the perception of the client and not reality. Fees are always related to the value provided, although that isn’t always evident.

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